Why Dusty April?
A name, a month, and a legacy only one man could write
His last name is May — a month. But the month that defines him? That’s April.
Every March, college basketball fans hold their breath through the madness. But it’s the coaches who survive into April — the Final Four, the National Championship weekend — who get written into history. Dusty May has now done it twice: once as the architect of the greatest mid-major Cinderella story in modern memory, and once as the head coach of the storied Michigan Wolverines.
DustyApril.com exists to celebrate the coach who proved that if your last name is May, your month of destiny is April. Part wordplay, part tribute, entirely earned.
The "April Habits" Origin Story
After FAU defeated Kansas State in the 2023 Elite Eight to punch their ticket to the Final Four, Dusty May gathered his players in the locker room. He looked around at what they had just accomplished — a #9 seed reaching the Final Four — and told them something he has since built an entire coaching philosophy around:
“Guys, I sold you short. I underpromised. If we develop the right habits, we could play into April.” — Dusty May, FAU locker room, 2023 Elite Eight
That moment birthed the April Habits philosophy. Daily practice, daily decisions, daily choices — all aimed at building championship habits worthy of April basketball. Today, there is a sign in the Michigan Wolverines’ locker room that reads simply: APRIL HABITS.
And on April 4, 2026, Michigan is playing in the Final Four in Indianapolis. The habits got them here.
HABITS